Privacy Policy
This Privacy Policy explains how London Auto Salon (we, our, us) collects, uses, shares and protects personal information of visitors and clients in the United Kingdom. Our salon is committed to handling personal data in line with UK data protection law, including the UK General Data Protection Regulation and the Data Protection Act 2018. We process data to provide salon services, manage bookings and communicate important information about appointments, products and maintenance. We keep records secure and retain data only for the time necessary to fulfil the purpose and to meet legal or contractual obligations. This document describes your rights and how to contact us about your personal information. For commercial enquiries or to exercise your rights please use the contact section at the end of this policy.
Data we collect
We collect information you provide directly such as name, email address, phone number, vehicle details and appointment preferences when you contact us, complete an online booking or send an enquiry. For fleet or commercial accounts we may retain company names, contact persons and invoicing details. When you interact with our website we automatically collect technical data (IP address, browser type, device identifiers and access times) to help secure and improve the site. If you supply payment details to a third-party payment provider we store only the reference and transaction metadata; full card details are not stored by us. We may also keep photographic records of vehicles for condition reports and portfolio documentation; these images are used only with consent for the stated purpose.
How we use your information
We use collected information to manage bookings, provide salon services, respond to enquiries, process invoices and maintain client records. Contact details are used to send confirmations, service reminders, recommended maintenance schedules and warranty information where applicable. Technical data supports website security, analytics and performance improvements. Photographs and condition reports are retained to document work performed and to support aftercare and warranty claims. We only use personal data for purposes compatible with the original reason it was provided, or where we have a lawful basis such as consent, contract performance or our legitimate interests (for example, fraud prevention and business administration). We do not share your personal data for direct marketing with unauthorised third parties without prior consent.
Legal basis for processing
Our processing of personal data is based on one or more of the following lawful bases: contract performance when we provide agreed services; legitimate interests such as running and securing our business and improving service delivery; consent where you explicitly agree to receive marketing communications; and compliance with legal obligations such as accounting and tax requirements. For special categories of data we will obtain explicit consent where required and apply additional safeguards. If you have questions about the legal basis relied on for any particular processing activity, contact us using the details below.
Cookies and tracking
Our website uses small files called cookies to improve user experience, to maintain sessions and to gather anonymous analytics. Essential cookies are required for site navigation and bookings. Optional cookies (analytics and performance) help us measure how the site is used; these are enabled only if you accept them via the cookie control. You can withdraw cookie consent at any time using your browser settings or our cookie banner controls. We limit third-party tracking and carefully select providers who meet data protection standards. For more detail about the types of cookies we use, please contact us.
Data security and retention
We apply appropriate technical and organisational measures to protect personal data from unauthorised access, accidental loss, misuse or alteration. Access to client records is restricted to authorised staff and partners who require the information to perform services. We retain basic client information for the duration of the client relationship and for a limited period thereafter to meet legal, tax and warranty obligations. Photographs and condition reports are retained while they remain necessary for warranty support, portfolio records or until you request deletion, subject to lawful retention requirements. If you request deletion we will remove personal data unless retention is required by law or contract.
Your rights
You have rights under UK data protection law. These include the right to access the personal data we hold about you, correct inaccuracies, request deletion, restrict processing, and obtain a copy of your data in a portable format in certain circumstances. You may also object to processing based on legitimate interests and withdraw consent where processing is based on consent. To exercise your rights, contact us using the details below. We will respond within one month where possible. If you remain dissatisfied you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
Third-party disclosure
We may share personal data with trusted third parties that provide services on our behalf, including payment processors, logistics partners for vehicle collection/delivery, IT and analytics providers, and professional advisors. These partners are contractually bound to protect data and to use it only for the purposes we specify. We do not sell personal data to third parties. Transfers of personal data outside the UK are subject to safeguards such as approved contractual clauses or transfers to countries with adequate data protections. Please contact us for details about any specific transfer.
Contact & complaints
If you have questions, wish to exercise your data rights or need to make a privacy-related complaint, contact our Data Protection Officer at:
London Auto Salon
10 Baker Street, Marylebone, London, NW1 6XE, United Kingdom
Email: [email protected]
Phone: +44 20 7946 0958
If you remain unsatisfied after contacting us you may raise a complaint with the Information Commissioner's Office at https://ico.org.uk/.
This policy was last updated on 1 January 2026. We may update this policy periodically; significant changes will be communicated on our website or by other direct channels where appropriate.